Mobile search vs mobile apps
Writing by Gert Jan on Sunday, 17 of January , 2010 at 9:07 pm
Goed artikel over mobiel adverteren, de problemen ervan en waarom mobiele apps kansrijker zijn in de strijd van mobile marketing dan search ads:
Yet mobile search hasn’t taken off. Gartner estimates that $924 million was spent on mobile search ads worldwide last year, less than 2% of overall Internet advertising. The problem is that user behavior isn’t consistent between desktops and mobile devices. Many people shy away from calling up minuscule search bars on their phones and pecking out queries using cramped keyboards. Search ads tend to be less effective, too, since people are reluctant to give over the one browser screen they have on a phone to an ad. In many cases, apps are far more effective; it takes fewer steps to find the best local sushi joint using apps from Urbanspoon or Yelp than to type out “best local sushi” into a search bar and navigate the results. “Eric Schmidt has said that the search problem is 99% solved, but, boy, is that self-serving,” says Jonathan Yarmis, research fellow with the consulting firm Ovum. “The fact that I have to go to a search bar at all is a sign of failure.”
Het artikel van Businessweek gaat verder over de “strijd” tussen Google & Apple.
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Category: Algemeen